![]() In the midst of newsletters gaining more notoriety, Passarelli’s newsletter, TTMT, launched in 2021 and has so far garnered over 11,000 subscribers. That impact can be felt all the way down in Brazil, where its paid subscriber rise is up 150% year-over-year, according to Substack’s PR team. Substack currently has more than 35 million active subscriptions globally, including 2 million paid subscriptions, with a network that now drives 40% of all subscriptions and 15% of paid subscriptions on the platform. When you get paid in Brazilian reais and are charged in American dollars, every penny counts. While platforms such as Mailchimp and TinyLetter had already gained popularity among independent writers, Substack became attractive for offering free usage and built-in monetization tools at a time when many other email platforms were making big changes to their free tiers. Substack’s growth is a phenomenon that Brazilians are well acquainted with. With Newsletters on the Rise, a Writer Stands Out While traditional media outlets have faced financial constraints, massive layoffs, and struggled to adapt to digital platforms, independent journalists and writers have seized the opportunity to build direct relationships with their readers. ![]() After the launch of her newsletter, Tá Todo Mundo Tentando (Everyone is Trying), in the midst of a nationwide lockdown, Passarelli emerged as a success story in the era of pandemic-born newsletter writers.Īs Brazil witnesses a surge in independent media and the power of social media engagement, Passarelli’s journey exemplifies the rise of newsletters in the country, where writers and journalists now forge direct connections with their audiences.īrazil’s media landscape has grown more diverse and digital, and newsletters have emerged as a key way for writers, journalists, and organizations to engage with audiences. A former MTV host and media personality, Passarelli has harnessed her existing popularity by tapping into the power of a growing medium. In the expanding world of Brazilian newsletters, one name has captured the attention of readers and industry insiders: Gaía Passarelli.
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